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2006.01.24

クールビズ・2006年版

2005年に明示的に提唱されて大きなブームになった「クールビズ」、昨年は後手後手に回ってしまったユニフォーム・アパレルメーカーが、今年は本腰を入れて製品作りをしています。
1月中旬から2月中旬あたりまで、2006年夏物ユニフォーム企画の展示会が順次全国を回って開催されています。どのメーカーもクールビズ企画に力を入れていますが、ボタンダウンにチノパン、等の、どこへ行っても同じような企画ばかりで、もうちょっと冒険をしてくれないかなあ、という思いが強くなってしまいます。
確かに去年売れたものは無難と思いがちですが、危険度から言えば、他社と同じような製品を作ることの方がずっと危ないと思うのです・・・・・もっと新しい感覚のものはないか、他と違うものはないのか・・・と探しているユーザーの存在をどの程度ご存じなのでしょうか?新しい型、新しい色、は、現時点ではちっとも冒険ではないと思います。

 

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